Crystal W. Trawick
Chief Operations Officer
A 20-year industry veteran with experience in both exhibition and distribution prior to joining the Fun Academy team, Trawick spearheaded marketing and sales campaigns for one of the industry’s largest exhibitors while coordinating strategic planning with the major studios alongside global brand partners. Trawick oversaw the marketing campaigns for some of the industry’s most critically and commercially successful films.
Trawick began her entertainment career in 1998 with Carmike Cinemas, then the 4th largest film exhibitor in the U.S. She served over operations teams, acquired film content from the major and minor studios, and served as a media strategist while leading marketing initiatives focused on driving incremental foot traffic through innovated programming.
Crystal Trawick is responsible for strategic planning and operations for Fun Academy including finance, IT, industrial relations, sourcing, community, government relations, sales, marketing, and domestic distribution. As head of domestic marketing and distribution, she oversees the studio’s domestic theatrical sales, in-theatre marketing, non-theatrical sales, and distribution operations.
She also executes integrated branding and marketing campaigns alongside the industry’s leading media companies while spearheading communications and consumer service teams and cultivating community relationships.